September 20, 2026
X shares guidance on effective promotions in the app
Looking to build more effective ad campaigns on X?
September 20, 2026
Looking to build more effective ad campaigns on X?
Looking to build more effective ad campaigns on X?
The platform formerly known as Twitter may have lost some of its influence in recent times, but even so, X says it has more than 550 million monthly active users, and it remains a valuable connector for many industry discussions and groups.
If a brand’s target audience is active on X, then the app could still be a focus for campaigns due to its ability to reach key decision-makers to drive purchase activity.
With this in mind, these updated ad guides from X could help.
The platform recently revamped its X Business blog, which lists all of its strategy guides and resources to help marketers to improve their ads approach.
Among these, X shared several one-page overviews of X ads elements.
There’s a range of options here, but two of the key overviews that could be helpful include this overview of X ads best practices:
As well as this overview of key events to tap into with X promotions:
Some handy, practical notes on X engagement and ways for brands to drive better responses to their promotions.
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For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
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The key to maximizing a social media marketing strategy is to ground the approach in purpose.
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
