← BlogJuly 2, 2025Briefing: TikTok Cuts Staff as Its Shopping Push Fails To Reach TargetsTikTok continues to push hard to get more people to buy things in-stream.Briefing: TikTok Cuts Staff as Its Shopping Push Fails To Reach TargetsCreatorDesk summarizes this story for creators and brands.TikTok continues to push hard to get more people to buy things in-stream.Original source: Social Media TodayWe do not republish the full article. Read the report at the publisher.