← BlogJanuary 8, 2026Briefing: TikTok Announces New Partnership With FIFA World CupSports are clearly a big focus for TikTok in 2026.Briefing: TikTok Announces New Partnership With FIFA World CupCreatorDesk summarizes this story for creators and brands.Sports are clearly a big focus for TikTok in 2026.Original source: Social Media TodayWe do not republish the full article. Read the report at the publisher.