September 16, 2026
Threads adds more podcast promotion features
Threads has added more podcast support tools as the platform works to make itself the key host of podcast discussions, and drive more community engagement in the app.
September 16, 2026
Threads has added more podcast support tools as the platform works to make itself the key host of podcast discussions, and drive more community engagement in the app.
Threads has added more podcast support tools as the platform works to make itself the key host of podcast discussions, and drive more community engagement in the app.
Threads has been developing podcast sharing and promotion tools for some time, including podcast details on creator profiles and custom podcast thumbnails, which it launched in November last year.
On Wednesday, Threads announced a range of new podcast promotion and engagement options, including:
The new features will provide more ways for podcast creators to promote their content, while they'll also help Threads users engage with other listeners, helping to drive more interest.
As explained by Threads: “Threads is already a place where people are connecting around podcasts, and these updates make it even easier to join conversations about your favorite shows.”
Allowing podcast discussions to stem from shared clips and content could be a good way to encourage community growth on Threads.
Podcast consumption continues to rise among U.S. consumers, with 58% of all Americans listening to podcasts in 2026, according to Edison Research.
Get the free daily newsletter read by industry experts
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
Subscribe to Social Media Today for top news, trends & analysis
Sign up for the free newsletter.
Thanks for signing up! Please keep an eye out for a confirmation email from [email protected] To ensure we make it into your inbox regularly, add us to your allow list, mark us as a safe sender, or add us to your address book. Check out more from
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
