September 28, 2026
Snapchat launches pitch for B2B ad spend
Snapchat is targeting B2B marketing budgets with its latest promotion, which aims to prompt advertisers to expand their thinking in order to reach decision-makers in the app.
September 28, 2026
Snapchat is targeting B2B marketing budgets with its latest promotion, which aims to prompt advertisers to expand their thinking in order to reach decision-makers in the app.
Snapchat is targeting B2B marketing budgets with its latest promotion, which aims to prompt advertisers to expand their thinking in order to reach decision-makers in the app.
Using the tagline “Spend Smarter,” Snapchat’s ad campaign expands on the key messages of its recent Performance Summit, where the focus was on helping marketers maximize their Snapchat ad spend, by highlighting the opportunities afforded within Snap conversation and engagement.
Using recognized industry voices, the campaign will highlight real customer success stories.
As reported by Little Black Book, Snapchat’s campaign is built around the disconnect between current media buying strategies and audience attention. According to Snap, there’s significant opportunity to reach and influence key decision-making audiences in the app, which could present all-new considerations for B2B promotions.
At its Performance Summit, Snapchat highlighted the halo effect that the app has over other channels, which can give Snapchat an outsized influence, despite not being viewed as a primary sales channel.
Indeed, Snapchat is keen to highlight its value as a discovery platform, noting that while it may not always be the direct facilitator of sales, it’s often where B2B brands are first made aware of products and services.
Snapchat has been expanding its push for ad dollars, with its B2B push, and its recent FinServ Summit, designed to pitch the app’s ad offerings to financial services providers.
These, traditionally, are not areas where Snapchat seems like an obvious fit, but the company is now looking to highlight how Snapchat's influence branches into more areas than many expect.
Snapchat’s new promotion will be running across Instagram, TikTok and Substack in the U.S. and U.K.
Get the free daily newsletter read by industry experts
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
Subscribe to Social Media Today for top news, trends & analysis
Sign up for the free newsletter.
Thanks for signing up! Please keep an eye out for a confirmation email from [email protected] To ensure we make it into your inbox regularly, add us to your allow list, mark us as a safe sender, or add us to your address book. Check out more from
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
