September 8, 2026
Pinterest renames campaign objectives to simplify ad focus
Pinterest has renamed some of the campaign objectives in Ads Manager to make it easier for advertisers to understand how each option aligns with specific business goals.
September 8, 2026
Pinterest has renamed some of the campaign objectives in Ads Manager to make it easier for advertisers to understand how each option aligns with specific business goals.
Pinterest has renamed some of the campaign objectives in Ads Manager to make it easier for advertisers to understand how each option aligns with specific business goals.
As outlined in the below table, Pinterest is updating the names of its Conversions and Catalog Sales objectives to Leads, Sales and Consideration in different contexts.
Pinterest also shared an updated objective listing to help guide advertiser decisions on which option best suits their aims:
As outlined by Pinterest: “Leads campaigns drive non-transactional outcomes, such as signups and leads. Sales campaigns drive transactional outcomes, such as add-to-carts and checkouts.”
The main focus is on clarifying the purpose of each option and ensuring that Pinterest advertisers can easily determine which campaign is best for their needs.
Pinterest said that advertisers will not experience any performance changes as a result of these updates and campaign ramp times will remain the same, based on creative sources.
“Existing Conversions and Catalog sales campaigns remain editable until April 30, 2027, after which they will be archived,” Pinterest said.
It’s a small change, but one that will be relevant to Pinterest advertisers, as well as those looking to get started with Pin campaigns.
Get the free daily newsletter read by industry experts
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
Subscribe to Social Media Today for top news, trends & analysis
Sign up for the free newsletter.
Thanks for signing up! Please keep an eye out for a confirmation email from [email protected] To ensure we make it into your inbox regularly, add us to your allow list, mark us as a safe sender, or add us to your address book. Check out more from
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
