September 16, 2026
LinkedIn shared a new overview of how to use the Companies hub within Campaign Manager in order to track engagement from target customers and enhance focus on key decision-makers.
LinkedIn shared a new overview of how to use the Companies hub within Campaign Manager in order to track engagement from target customers and enhance focus on key decision-makers.
Companies hub includes a range of data points on in-app engagement, such as insight into which businesses' representatives have been reached through organic posts and paid advertising in the app. Brands can use this information to improve their targeting and ensure that they’re focusing on high-intent companies that are more likely to convert.
To that end, LinkedIn has provided a four-step framework:
These are some handy notes, which provide actionable insights into how to use LinkedIn’s evolving data tools to improve prospect targeting.
“The best advice for a new company-based strategy is to pick a group of accounts that look like your best customers, connect your CRM or company list, and watch which of those companies start engaging,” LinkedIn said. “Then point your next campaign at them to nurture them through the funnel.”
Using this process, brands can ensure that their ad approaches are resonating with the right people, which could improve promotional performance.
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For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
